Convergence - When two or more products are combined into one product, such as the iPhone combining phones, mp3 players and internet browsing into one device. Synergy - When two or more institutions benefit from a single media product, such as when both RCA and SYCO benefitted from the early release of Uptown Funk. Web 2.0 - The modern version of the internet, which allows people to upload information to the internet with ease, as against simply taking information off the internet as had been done in the past.